Founder guides
Plain-language explanations of the decisions that shape an early-stage company.
How much should a startup raise?
Work backwards from milestones and runway instead of picking a round size that sounds right.
Pre-money vs post-money valuation, explained
The one formula every founder should know before reading a term sheet.
Vesting for advisors and co-founders
Why equity should be earned over time and against milestones, never granted on signing.
Should you accept, negotiate or decline an investor offer?
A simple checklist for judging an offer on facts rather than excitement.